Our Brass Monkey Ice Bath
Cold water immersion triggers biological reactions in the body reserved for our survival. By controlling the water’s temperature and the time we’re immersed, we take the health benefits without facing the real dangers our ancient biology is designed to protect us from.
The Norepinephrine effect
ü The greatest biological influence that cold exposure has on the body is the vast increase in Norepinephrine production. A consistent 200-300% rise that doesn’t diminish over time.
Focus the mind
ü Norepinephrine is a neurotransmitter. The boost improves our focus, attention span, and how alert we are, as well as learning capacity and memory recall.
To shiver or not to shiver
ü Shivering activates muscle tissue, using up glucose as fuel to generate heat. Chemicals produced in this reaction contribute to the reversal of diet-induced obesity.
“The natural way to improve your wellness”
